Four new evangomercialsTM including “Something More” and “Epic 2.0”, as well as a millennial-focused website, are in response to the growing number of Millennial Catholics (young adults ages 18-34) abandoning their Catholic faith, as well as an effort to reach out to those young adults who consider themselves unaffiliated with any religion.
Pew studies show that 80% of millennials abandon their Catholic faith before age 23. Additionally, more than 100,000 Americans stop practicing their Catholic faith annually, and only 1 out of every 3 attends Church.
“We took to heart numerous studies showing that American millennials are struggling with addictions, suicide, out-of-wedlock births, joblessness, and other significant life challenges at catastrophic rates,” explained founder and president Tom Peterson. “Our hope is to reduce these disheartening statistics and guide young adults toward healthier, joy-filled lifestyles by introducing them to—or reminding them of—the importance of faith.”
In collaboration with other prominent Catholic organizations, Catholics Come Home has conducted focus groups and message concept testing among Millennials prior to developing and launching their new line of ads and accompanying website.
Catholics Come Home plans to air the commercials through traditional radio, cable and network TV channels, as well as through popular online networks like Facebook and YouTube.