Magazine Hails Mel Gibson's Clout

NEW YORK, JUNE 18, 2004 ( Mel Gibson, whose film “The Passion of the Christ” generated box-office appeal, is the year’s most powerful celebrity, according to Forbes magazine’s Celebrity 100 power rankings.

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Gibson, who directed, produced and co-wrote the movie about the last hours of Jesus, earned $210 million and tremendous media buzz from the project, according to the business magazine, which factors in media attention to compare the biggest moneymakers from various fields of entertainment.

Magazine covers, press clippings, television and radio coverage and Internet hits are all factored into the rankings formula, Reuters reported.

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