"Passion" Paying Off at Box Office

LOS ANGELES, FEB. 29, 2004 (Zenit.org).- Mel Gibson’s “The Passion of the Christ” brought in $117.5 million at the box office in its first five days, according to studio estimates.

Share this Entry

After opening on Ash Wednesday, the film captured the No. 1 box-office position for the weekend with $76.2 million from Friday to today, according to the Associated Press. That was the seventh-best three-day opening ever.

The movie, which graphically chronicles Jesus’ last 12 hours, is the first movie released in 2004 to cross the $100 million mark. Gibson put up the movie’s estimated $25 million budget and will reap most of the returns.

Bob Berney, president of the film’s North American distributor, Newmarket Films, said in a Reuters story: “The grass-roots and the controversy obviously helped, but when you get this big a number, it’s a mainstream ‘wanna-see,’ and word-of-mouth is now in effect.”

Share this Entry


Support ZENIT

If you liked this article, support ZENIT now with a donation