The bishops state that the initiative is an attempt to provide television geared to families, which diffuses human and Christian values. Programming will include news, education and entertainment.

The TV channel will be independent of particular political and economic interests, and will "respect the dignity of individuals and institutions," the bishops´ conference said in a statement. Moreover, it said it will be "committed to the democratic system and attentive to the needs of the majority, especially the poorest."

To carry out the initiative, the bishops´ conference established a nonprofit foundation, Communication for the Family, which has seven lay people in charge of its management.