Ministry to Air 'Santa's Priority' TV Commercial to 'Keep Christ in Christmas'

Projected to Reach 64M Viewers

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A ministry for those fallen away from the Catholic Church has released a new “Keep Christ in Christmas”-themed TV commercial, called “Santa’s Priority,” to air nationally during Advent.

With the commercial, Catholics Come Home aims “to remind a commercial-driven, secular culture, which has waged a war on Christmas, what the holy day is all about: the birth of Jesus Christ.”

From Thanksgiving to Christmas, Catholics Come Home plans to run its “Santa’s Priority” commercial, reaching 64 million viewers nationwide, with 70 spots in prime-time, during the most popular Christmas movies on ABC Family (like The Grinch and The Santa Clause), Hallmark and Lifetime channels each night between the holidays. It will also air in prime-time on NBC in the classic movie, It’s A Wonderful Life and during the popular Macy’s Thanksgiving Day Parade airing on CBS. 

“This campaign promises to be a powerful weapon against the secularism that has crept into our society and lured many of our loved ones away from Jesus, our true hope and reason for the Christmas season,” said Tom Peterson, Catholics Come Home founder and president. 

Catholics Come Home® has helped more than 500,000 people home to the Church in 37 dioceses and archdioceses across North America, and will soon be expanding its outreach to Brazil and other international communities. 

On the Net:

View the Santa’s Priority ad

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