TV Ads During College Football Games Invite Catholics ‘Home’

Campaign Expected to Reach 70 Million Homes

When Notre Dame plays Alabama tonight for the Bowl Championship Series National Championship, a familiar face will be inviting Catholic viewers to “come home” by returning to Sunday Mass.

A television commercial produced by the group Catholics Come Home has been airing during college football bowl week, which culminates today.

In the 30-second ad, legendary football Coach Lou Holtz offers a “half-time pep talk.”

Holtz coached Notre Dame to the National Title in 1988 during their last undefeated season.

The new Catholics Come Home “evangomercial” is airing in various markets throughout the United States, reaching an estimated 70 million households.

Tom Peterson, founder of Catholics Come Home, says the ad is a testament to God’s work.

“The Holy Spirit inspired me to write this script more than a year ago, long before Notre Dame ever played its first game of their undefeated season. Then by God’s grace, I ran into Coach Holtz last July in the Los Angeles airport and was able to invite him to star in this spot!” Peterson said. “It’s quite apparent that God is watching over us and has a wonderful plan in store!”

Peterson has also shared an interview with Holtz, in which the coach offers his advice on doing what’s right, reflections on the sacraments, and his own time at Notre Dame. It’s also sprinkled with Holtz’s humorous reflections on living the faith.

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