Rome Colosseum

Rome Colosseum Photo: CNN

Rome Colosseum sparks debate over collaboration with AIRBNB for gladiator experience

The collaboration, backed by a $1.5 million donation from Airbnb, aims to fund a permanent exhibition in the Colosseum while offering visitors an «immersive experience.»

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(ZENIT News / Rome, 12.08.2024).- The Colosseum, one of the most iconic landmarks of Italy, is stirring controversy among Romans as plans unfold for a unique collaboration with Airbnb. The initiative, set to bring «gladiator training» to the ancient amphitheater, has drawn both excitement and outrage. Over two nights in May, 32 participants will immerse themselves in gladiatorial history, learning combat techniques from experts in Roman historical reenactment.

A Cultural Icon Meets Commercial Modernity

The collaboration, backed by a $1.5 million donation from Airbnb, aims to fund a permanent exhibition in the Colosseum while offering visitors an «immersive experience.» Airbnb claims the project seeks to educate and inspire by highlighting the historical significance of gladiatorial games.

But not everyone is on board. Critics argue that turning the Colosseum into what they see as a «theme park» undermines its historical gravity. Massimiliano Smeriglio, Rome’s cultural councilor, condemned the plan, asserting that corporate sponsorship should not come with such strings attached.

A Divided City

The project has divided Romans. Federico Mollicone, a legislator from Giorgia Meloni’s Brothers of Italy party, dismissed the backlash as elitist. “The Colosseum was built for rough and violent entertainment,” he remarked, pointing to similar attractions in arenas like France’s Nîmes as evidence of their tourism potential.

Meanwhile, locals and housing advocates voiced broader concerns over Airbnb’s involvement, citing its controversial role in exacerbating Rome’s housing crisis. Short-term rentals have driven up rents and displaced residents, and critics argue the Colosseum’s partnership with the platform sends the wrong message.

Gladiators, Myths, and Historical Truth

Supporters of the initiative highlight its educational merits. Andrea Buccolini of Gruppo Storico Romano emphasized that the event would dispel common misconceptions about gladiators, such as the belief that all fights ended in death. «This is not about sensationalism but about restoring historical accuracy,» he stated.

Dario Battaglia, founder of Ars Dimicandi, echoed this sentiment, calling the project a chance to counter the myths popularized by films like Gladiator. “Gladiators were not always forced to fight to the death; many volunteered to improve their social standing,” he explained.

The Colosseum’s Enduring Power

The Colosseum, long a symbol of Rome’s resilience and grandeur, continues to ignite passions. Whether it’s rumored celebrity fights or debates over tourism’s impact on local culture, this ancient site remains a focal point for the city’s identity.

As Romans grapple with the balance between preserving heritage and embracing modernity, the Colosseum stands at the crossroads—a monument to a complex past, and now, perhaps, to an equally complicated present.

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Valentina di Giorgio

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