An international awareness campaign called "Help African Albinos" was launched today, with participation from Pope Francis.

The Holy Father recorded his voice last November 30, reading several passages from the book “Ombra Bianco” (“White Shadow”) by the Italian author Cristiano Gentile.

The book seeks to raise public awareness of the situation experienced by albinos in Africa: a population often rejected and repudiated.

The Holy Father was invited by the writer to close an international symposium on Africa organised by the Pontifical Academy of Sciences.

The reading and the Pope's testimony form part of a universal message of peace and brotherhood, addressed on this occasion to African albinos, living symbols of the absolute periphery, the “last of the last”.

Today, July 25, sees the launch of the international awareness campaign, “Help African Albinos”, on the site www.ombrabianca.com.

Anyone can follow the Pope's example and lend their voice, reading in Italian, with a multilingual translation system, a phrase from the novel, thus participating in the creation of the first social audio-book ever created. It will be the audio-book read by the greatest number of people in the world and will symbolically give voice to those who have none.

The international campaign has the hashtag #HelpAfricanAlbinos and will launch a petition in 6 languages on the site www.change.org to demonstrate closeness and ask for concrete help for African albinos, which will be made possible thanks to a partnership with various NGOs, including Doctors with Africa-CUAMM.