At the beginning of 2025, Trump’s approval rating among white evangelicals stood at 78%; it now measures 69%. Photo: EFE

Faith on screen: Why is religion winning back American audiences, according to a study?

A national survey conducted by HarrisX in partnership with the Faith & Media Initiative, released in late January 2026, examined how American audiences respond to religious themes embedded in mainstream films and television series. The findings challenge long-standing assumptions in Hollywood and point to a cultural moment in which faith is no longer a liability on screen, but often an asset